INTERVIEW Q&A for LoriAnne - LoriAnne Reeves

LoriAnne Reeves - QUESTIONS AND ANSWERS

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Q: What is your ‘why’ for creating your business, and who do you serve?

A:

I’m in the transformation business, and my ‘why’ is how to be the best change agent for my clients and where it needs to happen. The reality of seeing people, businesses, and organizations try to change but can’t sustain the change frustrates everyone. My business is set up to facilitate change in critical areas that bring lasting results until the next time change needs to occur. My clients are asking me for that, and that brings energy to my business and gives us power every day in transforming leadership, relationships, and people who run these businesses and organizations.

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Q: You have an incredible background in leadership, business strategy, and sales psychology; what is the #1 aspect of your journey that makes you excel at what you do now?

A:

My superpower is my ability to assess a situation/client at multi-levels and see how it connects. I can pull something from someone’s background/story that no one sees as relevant, but it’s a key factor when it’s connected to the whole story. Then take that connection and work with them/business/team that changes the situation for the best.

Q: LoriAnne, you’ve been a therapist for many years and hold a Master’s in Psychology; how does psychology fit into how you work with your clients on leadership, strategy, and sales psychology?

A:

If only you needed the knowledge or strategy, everyone would be successful: making money, growing a business, and being the best leader. Just google it. But we’re human beings; our psychology is who we are and how we operate – our personality. You can’t separate that from being a leader or building a business. You need both. We have psychological motivators for everything we do. So psychology is huge in our ability to grow as leaders and business owners.

Q: Is there something you have accomplished in working with people that you never expected to happen?

A:

When you combine psychology, neuroscience, and the right experiential experiences, we can get to all the pieces that need addressing. Change doesn’t take that long either and is much more sustainable. It happens because we address the problem in all areas that affect change.

Q: What is a common myth regarding sales that business owners need to know?

A:

If you build it, they will come, and you don’t have to ‘do’ sales. When you open your business, you are the #1 salesperson always. It’s the last to be delegated and at a much higher income level than most business owners realize. There are so many psychological barriers to sales and money for many.

Q: What’s the most significant challenge leaders are facing today?

A:

The biggest challenge is the rise of new technology and how much to use it to preserve the human connection with clients, team members, and human leadership decision-making. We must continue building strong relationships and refrain from delegating them to technology.

Q: What is your most important lesson as an entrepreneur and leader?

A:

That I am in the transformation business, and what clients are genuinely asking me to do is effect change, and that requires the clients, leaders, and organizations to transform. And to convert at a sustainable level requires that the humans involved change part of their psychology – part of their personality.

Q: In your opinion, what is the most important strength a business owner needs in their business?

A:

The quick answer is their leadership. They need to be able to lead themselves. The ability to do so allows you to have an excellent decision-making process. If you can’t lead and invest in yourself, the business will not reach its potential, and leading a team becomes a nightmare.

Q: What is the most important thing those just beginning their journey as business owners must know?

A:

Make sure their business solves a problem. Make sure they solve a problem people will buy. Make sure they know that they are their business’s #1 salesperson.

Q: What’s the most exciting lesson a business has taught you?

A:

That would be my grandfather. He and his family owned a business, and he would take me on his route and have me give the bill and ask for the money. I didn’t realize until I had my first business how he ingrained that connection in me. It made sales easier for me when I worked as a salesperson for a company and played a huge role in having a sustainable business for over 20 years.

Q: What’s the one thing about your expertise that almost no one agrees with you about?

A:

Mindset doesn’t work. I believe – It’s a more comprehensive approach to change. For anyone or any organization to change, it’s a systemic approach, but it doesn’t have to be complicated. We are interconnected human beings running businesses and organizations, so those are interconnected, also. To change, we need to change our psychology – our personality. That’s why leadership, strategy, psychology, and neuroscience are part of my framework.

Q: Why do business owners underrate strategy?

A:

Business owners need to pay more attention to the implementation phase and how that connects to other parts of the business. Most business owners are resistant to implementation and seeing it all the way through. They need to measure their strategy and do a comprehensive review throughout the process and to be able to tweak it along the way. That overwhelms many.